How Madison Ave Revolutionized WFUNA’s Donor Engagement with Salesforce NPSP
The World Federation of United Nations Associations (WFUNA) faced a significant challenge when it came to managing donors and engaging with key stakeholders. Their outdated Salesforce system hadn’t been used in years, and it wasn’t even clear whether it had been effectively implemented in the first place. Unsure where to begin, WFUNA turned to Madison Ave for guidance and support.
The Madison Ave Difference
Madison Ave quickly stepped in to assess the situation and chart a path forward. Partnering closely with Salesforce, they implemented a brand-new Salesforce organization equipped with the latest Nonprofit Success Pack (NPSP). This modernized system was tailored to WFUNA’s unique needs, enabling them to manage their global network of NGOs and key individuals seamlessly.
The Madison Ave team worked diligently to import WFUNA’s donor lists, ensuring every detail of donor history was preserved. They also built custom reports to provide clear insights into donor engagement and contributions. Leveraging NPSP’s powerful tools, Madison Ave streamlined donation tracking and created a comprehensive donor journey framework.
Automating Success and Empowering the WFUNA Team
One of the key enhancements was the setup of automated outreach features, which transformed the way WFUNA connected with its donors. These automated systems, along with advanced donor management tools, positioned WFUNA to engage with supporters more effectively than ever before.
To ensure a smooth transition, Madison Ave provided hands-on training for the WFUNA team at their headquarters near the United Nations. This in-depth training empowered staff to confidently use and administer their new Salesforce system, ensuring they could maintain and build on the platform’s capabilities independently.
The Impact: Focus on What Matters
With a fully optimized donor management system in place, WFUNA was ready to focus on its mission—advancing Goal 16 of the UN’s Sustainable Development Goals, which promotes peace, justice, and strong institutions. Armed with a modern, efficient platform and the skills to use it, the WFUNA team could now direct their energy toward making a greater impact in their work.
Thanks to Madison Ave’s expertise and personalized support, WFUNA turned an outdated, underused system into a cutting-edge solution that supports their global mission.