Revolutionizing Physician Engagement with Salesforce and HHAx Integration
A rapidly growing home care organization approached us at Madison Ave with a pressing challenge. They needed a seamless way to engage with their patients’ physicians effectively. Physicians often called into their Service Cloud call center, but agents struggled to identify the callers or the patients they were referring to. The critical link between physicians and patients existed solely within HHAx Exchange, and without custom API access, integrating this data into Salesforce seemed like a monumental task.
That’s where Madison Ave stepped in.
By leveraging advanced data tools and developing a custom data service, we engineered an innovative solution. The data, which was being sent to a designated email location, was extracted, transformed, and loaded into Salesforce on a scheduled basis. Our technical team automated the process by parsing the email content, downloading the information locally, and scheduling regular imports into Salesforce.
The impact was transformative.
Agents became significantly more productive in engaging with physicians. When patients required additional care or medication adjustments, physicians were contacted promptly and equipped with accurate information. This streamlined approach enabled faster and more effective care administration, directly enhancing patient outcomes.
Madison Ave is proud to have bridged the gap between Salesforce and HHAx, delivering a solution that not only optimized operational efficiency but also improved the quality of patient care. This success underscores our commitment to creating innovative, impactful solutions for the healthcare industry.