Streamlining Legal Operations at Sprinklr with Madison Ave Consulting and Conga
Challenge
Sprinklr’s legal team faced a fragmented and inefficient contracting process, relying on email, shared drives, Slack, and paperwork to manage agreements across a global enterprise. This disjointed approach hindered their ability to efficiently create, negotiate, and finalize contracts, posing significant challenges in a fast-paced business environment.
Solution
Madison Ave Consulting collaborated with Sprinklr’s business sponsors and subject matter experts to implement a streamlined, automated solution leveraging Salesforce and Conga CLM (Contract Lifecycle Management). The solution focused on automating and optimizing Sprinklr’s complex contracting process, which included various agreement types such as MSAs, NDAs, LOFs, SOWs, and Amendments.
Key features included Conga’s clause management library, redlining capabilities, and Salesforce integration to provide a unified system for managing contracts. The implementation ensured that only the latest contract versions were shared with customers, while version history was securely maintained for authorized users. This transformation improved operational efficiency and centralized visibility across business units.
Results
- Increased visibility into contract stages, associated comments, and responsibilities.
- Reduced contract lifecycle time from draft to full execution through automated workflows.
- Enhanced collaboration and standardization across global business units.
Powerful Impacts
- +84% adoption of Conga CLM.
- +10% utilization of online terms.
- 500+ users across Sales, Legal, Sales Ops, Services, and Customer Success benefited from the solution.