The Kilpatrick Group Transforms Campaign Management with Salesforce and Madison Ave Consulting

Industry: Professional Services
Solution: Campaign Management

Overview

The Kilpatrick Group (TKG), a leader in innovative marketing solutions, partnered with Madison Ave Consulting to revolutionize their core business processes. This collaboration focused on transforming how TKG manages client campaigns, from budgeting and planning to execution. By leveraging the power of Salesforce, the initiative streamlined workflows, optimized resource allocation, and reduced inefficiencies across the board.

“Madison Ave Consulting is stellar! If you’re looking for timely and clean solutions in Salesforce, these are your people. Highly organized and highly skilled admins and developers deliver exceptional results. We are continuing to work with them on major projects.” – Director of Technology, TKG

Challenges

Before the transformation, TKG faced several challenges:

• Manual and time-intensive processes: Campaign budgeting and planning relied heavily on spreadsheets, email threads, and manual approvals, leading to significant delays.
• Lack of integration: Separate tools and fragmented systems hindered collaboration and created silos between teams.
• Extended timelines: The internal and external approval process added weeks to campaign rollouts, limiting agility and responsiveness in a fast-paced industry.

The Solution

Madison Ave Consulting implemented a comprehensive Salesforce solution tailored to TKG’s needs. Key features included:

• End-to-end campaign management: A centralized platform to manage the entire lifecycle of campaigns, from budgeting and planning through to execution.
• Streamlined approvals: Automated workflows for internal and external approval processes, eliminating bottlenecks and ensuring transparency.
• Enhanced collaboration tools: Salesforce enabled real-time collaboration between regional sales managers, marketing directors, and external stakeholders.

Results

The digital transformation yielded remarkable outcomes:

• Significant time savings: Regional sales managers saved over 190 hours annually by eliminating repetitive manual tasks.
• Boosted efficiency for leadership: The Director of Marketing saved approximately two months of effort annually, thanks to streamlined planning processes.
• Faster campaign rollouts: The planning and approval timeline was reduced by 60 days, enabling TKG to respond swiftly to market opportunities.
• Improved ROI: With campaigns launched faster and managed more effectively, TKG observed a noticeable improvement in campaign ROI and client satisfaction.

Why Salesforce

Salesforce’s robust ecosystem provided the perfect foundation for this transformation. Its flexibility and scalability allowed Madison Ave Consulting to design a solution that addressed TKG’s unique challenges while paving the way for future growth. Features like automation, analytics, and integration capabilities were instrumental in delivering seamless operations.